Medium is the Message

I do agree with Marshall McLuhan that the medium is the message in a sense that it’s just as important as the content of the message. I believe that it determines whether or not someone will receive the message in the correct way or at all. For example, sending content through text messages, sometimes people never get them or get them to late because of the phone companies or sometimes people misinterpret what the message actually says. I know for me I sometimes forget I get a text message and never even respond back. However, if someone were to call me I’d answer back right away most of the time and in person of course I’d answer back. It just depends on the medium in which the message is sent. When it comes to his idea that television is a cool medium I think McLuhan has the right idea. For some people sending a message through television works for them, while others the radio might be a better way. I also, believe with McLuhan that people are getting extremely use to how television sends out information in a short and simple manner, which for most people works for them because there isn’t enough hours in the day. I think that they want abstracts in the newspapers, books, and magazines because of this same reason. That they are used to it on the television as well as it works for them in their everyday life. People also like to have a visual of what is going on, which television provides. When the newscasters show us clips of what may be happening or where something did happen we can put the story and the picture together. It changes the way we think.